Legal & Security

Blooming Guardian — Privacy Policy

Your voice is personal. This policy explains, in plain terms, what We collect when You use Blooming Guardian, why We collect it, how long We keep it, who sees it, and how You can control it. Because the Platform processes voice and may be used for Children, We hold Ourselves to a higher standard than the minimum the law requires.

Last updated: 16 August 2026Effective from: 16 August 2026Version 1.0

Table of Contents

Section 1

Who We Are and What This Policy Covers

  • Blooming Guardian Technologies Private Limited (CIN U62099UW2026PTC256111), registered office at Milano-2136, Mahagun, Moderne, Plot Gh-02, Noida, Noida, Gautam Buddha Nagar, Uttar Pradesh, India, 201301, is the Data Fiduciary in respect of the personal data described in this policy. In this policy, “Blooming Guardian”, “We”, “Us” and “Our” refer to Blooming Guardian Technologies Private Limited.
  • This policy applies to the Blooming Guardian mobile application, the website at https://bloominguardian.com, and all related services (together, the “Platform”). It should be read with Our Terms of Service.
  • This policy is issued in accordance with the Digital Personal Data Protection Act, 2023 (“DPDP Act”) and the rules made under it, the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (“SPDI Rules”), and the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.
  • This Policy shall also be considered as notice under Section 5 of the DPDP Act, and is available in English.
Section 2

Key Terms

  • “Data Principal” means the individual to whom personal data relates to. Where the individual is a Child, Data Principal includes the Lawful Guardian.
  • “Child” means an individual who has not completed Eighteen (18) Years of age.
  • “Voice Input” means any audio recorded, uploaded, streamed or otherwise submitted to the Platform.
  • “Voice Features” means the numerical representations We derive from a Voice Input, for example pitch contour, energy, jitter, shimmer, spectral coefficients and timing features.
  • “Emotion Output” means the indicators, scores, summaries, trends or reports generated by the Emotion Analysis.
  • “Processing” has the same meaning as given under Section 2(x) the DPDP Act.
Section 3

What We Collect

Information You give Us

CategoryInformationWhy We need it
Account dataName, email, mobile number, password hash, date of birth or age band, language, cityTo create and secure Your account
Guardian verification dataGuardian’s name, government-ID reference or verification token, declaration of relationship to the ChildTo obtain verifiable Guardian consent as required by Section 9 of the DPDP Act
Child profile dataChild’s first name or nickname, age, gender (optional), Guardian-supplied contextTo personalise the Child’s profile and adjust analysis to age band
Voice InputRecorded or streamed audioTo perform the Emotion Analysis You asked for
Journal and self-report dataMood entries, notes, questionnaire answersTo provide trends and context alongside Emotion Outputs
Appointment dataProvider selected, date and time, session type, reason for booking (optional and free text), notes You choose to shareTo schedule and administer the appointment
Payment dataTransaction ID, amount, payment status, last four digits and card network (from the gateway)To take payment and issue invoices
Support and grievance dataYour messages to Us and Our repliesTo respond to You and keep a record

Information We generate

  • Voice Features derived from Your Voice Input.
  • Emotion Outputs, including scores, labels, confidence values and trend data.
  • Aggregated and de-identified statistics that cannot reasonably be linked back to You.

Information collected automatically

  • Device model, operating system, app version, device identifiers, microphone permissions state.
  • IP address, approximate location derived from IP (city level), time zone.
  • Log data: timestamps, feature usage, crash reports, error traces.
  • Cookies and similar technologies on the website (see Clause 13).

What We do NOT collect

We do not knowingly collect Aadhaar numbers, biometric identifiers (other than as described in Clause 3 above), financial account credentials, or information relating to caste, religion, political affiliation, or sexual orientation (together, “Excluded Information”). You shall not submit any Excluded Information to Us. We do not purchase personal data from data brokers.

Section 4

Voice and “Biometric” Data

  • A voice recording is capable of identifying an individual. Accordingly, we treat Voice Inputs and Voice Features as among the most sensitive data and We hold, and apply the safeguards in Clause 11 to them by default.
  • We do not build or store voiceprints for identification. Voice Features are used to estimate affective signals and are not used to recognise or authenticate the identity of the speaker. We do not match a Voice Feature set against any identity database.
  • By default, We retain the raw audio only for as long as needed to produce the Emotion Output and to enable your review thereof in accordance with Clause 10.
Section 5

Children’s Data

  • We process a Child’s personal data only after obtaining the verifiable consent of the Lawful Guardian, in the manner required by Section 9 of the DPDP Act and the rules made under it. The verification process may involve confirming the Guardian’s identity against a reliable identity token or a virtual token mapped to it, and confirming the declared relationship with the Child.
  • We do not:
    • undertake tracking or behavioural monitoring of Children;
    • serve targeted advertising to Children; or
    • process a Child’s personal data in a manner likely to cause any detrimental effect on the wellbeing of the Child.
  • We collect the minimum data necessary for a Child’s profile and apply shorter default retention period to Children’s Voice Inputs as compared to adult users.
  • A Guardian may at any time view, correct, export or delete a Child’s data, and withdraw consent, from the Guardian dashboard.
  • If We become aware that a Child’s account was created without the valid consent of a Lawful Guardian, We shall suspend all processing of the Child’s personal data with immediate effect and shall delete such data, save where retention is required by applicable law.
  • Where a Child is of an age and understanding sufficient to comprehend the nature of audio recording, We encourage the Lawful Guardian to explain the recording process to the Child. In all cases, the Platform shall display a visible recording indicator whenever audio is being captured.
Section 6

Why We Process Your Data, and On What Basis

Our processing is based on Your consent under Section 6 of the DPDP Act, except where a “legitimate use” under Section 7 of the DPDP Act applies (for example, circumstances where You have voluntarily provided data for a specified purpose and have not indicated Your objection to its processing, or where processing is necessary for Us to comply with a legal obligation or a court order).

Purposes:

PurposeData usedBasis
Creating and securing Your accountAccount data, device dataConsent / legitimate use
Verifying Guardian statusGuardian verification dataLegal obligation under s.9 DPDP Act
Performing Emotion Analysis and showing resultsVoice Input, Voice Features, age bandConsent
Showing trends and historyEmotion Outputs, journal dataConsent
Booking, rescheduling and administering appointmentsAppointment data, account dataConsent / performance of the service You requested
Taking payment and issuing invoicesPayment dataConsent / legal obligation (tax records)
Customer support and grievance redressalSupport data, account dataConsent / legal obligation
Security, fraud prevention, abuse detectionLog data, device dataLegitimate use
Service improvement and debuggingDe-identified and aggregated dataLegitimate use
Training or improving Our emotion modelsVoice Input and Voice FeaturesSeparate opt-in consent only (Clause 14)
Complying with law, court orders, and regulatory requestsAs requiredLegal obligation

If We wish to process Your data for a new purpose that is not compatible with the above, We will give You notice and, where required, obtain fresh consent.

Section 7

How the Emotion Analysis Works, and Its Limits

  • In the interest of transparency: the Platform operates by extracting acoustic features from the Voice Input and applies statistical models to estimate affective indicators. Where You have enabled transcription, linguistic content may also be used for this purpose. The result represents a probability and does not constitute a fact determination.
  • Emotion Outputs are not a diagnosis and are not clinical assessments. They may be inaccurate, and the accuracy varies with recording quality, language, accent, age, health, neurodivergence and cultural expression.
  • We do not make automated decisions about You that produce legal or similarly significant detrimental effects. Emotion Outputs are shown to You (or the Guardian) as information, and are not used by Us to restrict access, set prices, or determine any entitlement.
  • Emotion Outputs are not shared with a Provider unless You expressly choose to share them at the time of booking or during a session.
Section 8

Who We Share Data With

  • Providers. When You book an appointment, We share with that Provider the information necessary to deliver the session for example Your name (or the Child’s first name), age band, appointment time, contact channel, and any notes or Emotion Outputs You have expressly chosen to share. Providers are independent Data Fiduciaries in respect of the clinical records they create, and their handling of that information is governed by their own obligations and privacy notices.
  • Data Processors. We engage service providers who process data on Our instructions under a written contract that restricts their use of the data and imposes security obligations on them. Categories:
    • cloud hosting and storage — [PROVIDER, REGION]
    • speech processing and model inference — [PROVIDER, REGION]
    • video and voice session infrastructure — [PROVIDER]
    • payment gateway — [PROVIDER]
    • transactional email and SMS — [PROVIDER]
    • analytics and crash reporting — [PROVIDER]
    • customer support tooling — [PROVIDER]
  • Legal and regulatory. We may disclose data where required under law, by a court, or by a government agency lawfully authorised to make the request. Where We are required to do so, We will notify You of such disclosure.
  • Corporate transactions. In a merger, acquisition, restructuring or sale of assets, data may be transferred to the successor entity, subject to this policy and notice to You.
  • What We never do. We do not sell personal data. We do not share Voice Inputs, Voice Features or Emotion Outputs with advertisers, data brokers, insurers, employers, or schools.
Section 9

Cross-Border Transfers

  • We prefer to store and process personal data on infrastructure located in India. Where a processor operates outside India, We transfer data only to countries not restricted by the Central Government under Section 16 of the DPDP Act, and only under contractual safeguards.
  • Current processing locations: India. We will update this policy if there is a change in location of processing.
Section 10

How Long We Keep Data

DataDefault retention
Raw Voice Input (audio)Seven (7) Days
Voice FeaturesFor as long as the account is active, unless You delete the associated session
Emotion Outputs and trendsAI-generated Emotion Output Reports will be retained from the date of generation till the end of the POC phase or 31st December 2026, whichever is later.
Account and profile dataFor the life of the account
Guardian verification recordsFor the life of the Child profile plus One (1) Year, as evidence that valid consent was obtained
Appointment recordsThree (3) Years, or longer where a Provider’s professional record-keeping obligations apply to their own copy
Payment and invoice recordsEight (8) Years, as required under tax and companies law
Grievance recordsThree (3) Years
Server and security logsOne Hundred and Eighty (180) Days
  • When You withdraw consent or delete Your account, We will erase the associated personal data, and cause Our processors to do so, unless retention is necessary to comply with a law in force. Backups are purged on their normal cycle, within Thirty-Five (35) Days.
  • If applicable fees remain unpaid for One (1) Month after the date on which they become due despite Our reminders, We may deactivate Your account in accordance with this Policy.
Section 11

How We Protect Data

  • Encryption of data in transit using TLS 1.2 or higher and at rest using AES-256 encryption.
  • Voice Inputs are stored in a segregated bucket with restricted and logged access.
  • Role-based access control and the principle of least privilege; staff access to Voice Inputs is limited to named personnel and audited.
  • Multi-factor authentication for administrative access.
  • Pseudonymisation of identifiers in analytics environments.
  • Periodic vulnerability assessment and penetration testing; secure development practices.
  • Contractual security obligations on all processors.
  • An incident response plan which is tested [FREQUENCY].
  • We follow reasonable security practices consistent with the SPDI Rules. Our information security programme is aligned to [ISO/IEC 27001 / IS/ISO/IEC 27001 — state actual status: certified / aligned].
  • Breach notification. In the event of a personal data breach, We will notify the Data Protection Board of India and each affected Data Principal in the form and within the timelines prescribed under the DPDP Act and the rules made under it.
  • No system can be guaranteed to be entirely secure. You are responsible for maintaining the confidentiality of Your login credentials and for ensuring the security of the device used to access the Platform.
Section 12

Your Rights

As a Data Principal (or as the Lawful Guardian of one), You have the right to:

  • Access - obtain a summary of the personal data We process about You, the processing activities undertaken, and the identities of other Data Fiduciaries and processors with whom it has been shared.
  • Correction and completion - have inaccurate or misleading data corrected, incomplete data completed, and data updated.
  • Erasure - request deletion of Your personal data, unless retention is required by law.
  • Withdraw consent - withdraw consent at any time, as easily as it was given. Withdrawal does not affect the lawfulness of prior processing, and We will cease further processing within a reasonable time.
  • Grievance redressal - a readily available means of registering a grievance with Us as per Clause 17.
  • Data portability - export Your Emotion Outputs and journal entries in a machine-readable format.
  • How to exercise. Use the in-app privacy controls, or write to info@bloominguardian.com from Your registered email address. We will respond within Fifteen (15) Days and in any event within the period prescribed by law. We may ask You to verify Your identity before acting.
  • Duties of Data Principals. Under Section 15 of the DPDP Act, You must not impersonate another person, must not suppress material information when providing personal data, must not register a false or frivolous grievance, and must furnish only authentic information when seeking correction or erasure.
Section 13

Cookies and Similar Technologies

  • On the website We use strictly necessary cookies (session, security, load balancing) and, with Your consent, analytics cookies. We do not use advertising or cross-site tracking cookies.
  • You can manage preferences through the cookie banner or Your browser settings. Disabling necessary cookies may break parts of the site.
  • The mobile application uses device identifiers solely for the purposes of crash reporting and session continuity, and does not use such identifiers for advertising purposes.
Section 14

Using Your Data to Improve Our Models

  • We will use Your Voice Inputs or Voice Features to train, fine-tune or evaluate Our models only if You give separate, specific, opt-in consent. This is off by default, and is never offered in respect of a Child’s Voice Input without the Lawful Guardian’s explicit consent.
  • If You opt in, the data is pseudonymised before it enters a training set, direct identifiers are stripped, and access is restricted to the model team.
  • You may withdraw this consent at any time. Withdrawal stops future use; data already incorporated into a trained model cannot always be extracted, and We will explain the position honestly if You ask.
  • We may always use fully aggregated, de-identified statistics that cannot reasonably be re-identified.
Section 15

This Platform Is Not a Safety or Emergency System

Emergency Notice

The Platform does not monitor You in real time, does not detect self-harm, abuse or danger, and will not alert anyone if a person is at risk. If someone is in danger, call 112, or Tele-MANAS on 14416 or its toll free number 1800-891-4416.

Section 16

Changes to This Policy

We may update this policy. The “Last updated” date will change, and where the change is material We will notify You by email or in-app at least Seven (7) Days before it takes effect. Where a change requires fresh consent, We will ask for such consent.

Section 17

Contact, Grievance Officer and Data Protection Officer

Grievance Officer (under the IT Rules, 2021 and Section 13 of the DPDP Act)

  • Name: Shalini Bajaj
  • Email: info@bloominguardian.com
  • Address: 2136, Milano, Mahagun Moderne, Sector 78 Noida, 201301
  • Response: Acknowledgement within Twenty-Four (24) Hours and resolution within Fifteen (15) Days.
  • If Your grievance is not resolved to Your satisfaction, You may complain to the Data Protection Board of India in the manner prescribed under the DPDP Act.
  • General privacy queries: info@bloominguardian.com.